Luddites beware…

Luddites be forewarned — you can’t escape us.  Social media reaches beyond your ability to hide, now, or at least that’s the premise behind a piece on Read.Write.Web by Marshall Kirkpatrick that would lead us to believe so.

A lot of what Marshall lays out in the article is plain old good PR:

• Follow what’s being said nationally; often national stories spark local stories, so be aware of opportunity and topics that may become popular

• Build your client’s status as an ‘expert source’ (in this case, by providing content in social media to support the expertise)

• Be creative.  Think in a new way and you may find that your audiences ARE using these services, just not the services you would have thought or in the way you first imagined.

• Boost your own knowledge — this will help you make future connections more easily

Read Kirkpatrick’s article here.