I read a fantastic blog post today, it’s all about saying “No” to your client (or your colleagues if you’re an internal PR person). How fantastic that someone is encouraging others to see a strong PR person not as a hindrance, but as a strong and important part of the team. If you don’t have a PR person who will occasionally say “No”, then you should not trust them, is the gist of the article.
How fantastic!
That’s one of the things that I always talk with friends about – whether our clients see us as experts and give us the respect and the freedom to fully voice an unpopular opinion. If they don’t, then why are they paying us any more than they would pay a temp service that simply supplies people with little skill or knowledge to do basic tasks? Because without that sort of trust, that’s really all we become; arms and legs.
Your thoughts?
