Persistence of Vision

This summer, I’m enrolled in one classroom course for my Master’s Program. The course is a survey type course (broad-spectrum, not a questionnaire) covering research methods. We’ve been encouraged to select a topic area for the majority of our individual assignments, and I continue to doggedly pursue corporate reputation.

Why do I think corporate reputation is so important to my studies? Because of the long memory of the web – a years old problem can still influence consumer opinion because of the depth of information available and the fact that past mistakes are no longer gone nor forgotten. The internet has changed all that.

I believe social media has the potential to most firmly impact a company’s reputation management, from the ability to monitor consumer sentiment to the opportunity to present candid information and response. Used correctly, social media can help a company with internal awareness of their reputation, but it can even give the people within the company an opportunity to build a stronger reputation.