The Best PR…

I’ve had a busy few weeks, figuring out my new class, going to a prospective student day to look at going back to school more formally and ramping up for a busy season at the office.  This has all served to remind me of something I think most communicators know but often forget to acknowledge – customer service rules the day.

Put another way – The best PR is a great experience.

Have I told everyone I know about how friendly the faculty at the student visit day were?  You bet.   Have I noticed the way that I treat my media partners a little bit more?  Mmhmm.  Did I realize that it’s important to focus more on what you’re being told than on what you’re saying?  Yes, indeedy.

So please, consider this a brief reminder: every moment you communicate to someone else, it is a customer service experience.  You may perceive that you’re equals, but it’s not true.  Even when you’re chatting with a friend (while your roles may change from provider to receiver) someone is always supplying SOMETHING, whether it’s a friendly ear or a full-on monetary transaction.  So remember, satisfaction is the best public relations.