Get Schooled…

I was reading an article in the new edition of AdWeek Magazine, “Investing in Talent is as Vital as Ever.”  The gist of the article is that agencies are maintaining and even increasing the size of their training efforts to make the most of the talent within their walls.

I couldn’t agree more — and would council anyone looking for a new job to also consider the training and continuing education opportunities a company offers.   From personal experience, I’m far happier (and more productive) when I feel I’m learning new things and challenging myself in new ways, either through my work or through education.

Learning new skills and information is muy importante.  What’s more fantastic is that learning often helps you open your mind; a skill that is so incredibly necessary for the sort of creative industry that communications (and PR more specifically) is.  You’ve got to be able to solve problems and see opportunities within specific framework.  What better way than to be challenged by a non-client related problem?  It helps you practice, but also gives you a sort of related-mental-break that could trigger a wave of new ideas later.

I’m not even making this up!  “It is the acquisition of expert knowledge that brings adults to higher levels of creative thinking.”  This is according to an article by Sandra Kerka “Creativity in Adulthood” from ERIC Digest No. 204.

Moral:  Have fun and keep learning.